Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)

Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)

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The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist

Value Proposition Design helps you tackle a core challenge of every business — creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed.

Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” a practical tool to design, test, create, and manage products and services customers actually want.

Value Proposition Design is for anyone who has been frustrated by business meetings based on endless conversations, hunches and intuitions, expensive new product launches that blew up, or simply disappointed by the failure of a good idea. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers’ needs and desires.

Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to complete interactive exercises, assess your work, learn from peers, and download pdfs, checklists, and more.

Value Proposition Design complements and perfectly integrates with the ”Business Model Canvas” from Business Model Generation, a tool embraced by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more.

Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models.


From the Publisher

Get started creating compelling products and services your customers want to buy

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value proposition design, osterwalder, alex osterwalder, alexander osterwalder, strategyzer

value proposition design, osterwalder, alex osterwalder, alexander osterwalder, strategyzer

value proposition design, osterwalder, alex osterwalder, alexander osterwalder, strategyzer

value proposition design, osterwalder, alex osterwalder, alexander osterwalder, strategyzer

value proposition design, osterwalder, alex osterwalder, alexander osterwalder, strategyzer

Stress-test your prototypes before testing your ideas

Prototype possibilities to cheaply explore ideas and end the ”blah blah blah” sessions

Design tests, experiment with customers, and translate data into learnings

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value proposition design, osterwalder, alex osterwalder, alexander osterwalder, strategyzer

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value proposition design, osterwalder, alex osterwalder, alexander osterwalder, strategyzer

value proposition design, osterwalder, alex osterwalder, alexander osterwalder, strategyzer

value proposition design, osterwalder, alex osterwalder, alexander osterwalder, strategyzer

Learn best practices from concrete examples of business model transformation

Assess your skills to create products and services people want

Use the online companion to design your Value Proposition and download tools, templates, and resources corresponding with different concepts in the book

Ready to reinvent your organization? Get inspired with the uniquely visual, always innovative Strategyzer series:

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business model generation, osterwalder, alex osterwalder, alexander osterwalder, strategyzer

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value proposition design, osterwalder, alex osterwalder, alexander osterwalder, strategyzer

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the invincible company, osterwalder, alex osterwalder, alexander osterwalder, strategyzer

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Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

Business Model Generation teaches you how to systematically understand, design, and differentiate your business model.

Value Proposition Design: How to Create Products and Services Customers Want

Value Proposition Design helps you tackle a core challenge of every business—creating compelling products and services customers want to buy.

Testing Business Ideas: A Field Guide for Rapid Experimentation

Testing Business Ideas explains how to increase the success of any venture by providing a practical guide to rapid experimentation.

The Invincible Company: How to Constantly Reinvent Your Organization

The Invincible Company shows how any organization can become unstoppable by managing a portfolio of existing businesses and by simultaneously exploring a pipeline of potential new growth engines.

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